Not all podcasts have the same goal, but as a general rule, podcasts are a form of entertainment. Since major search engines display podcast episodes in search results, strong SEO (search engine optimization) can also help a podcast find listeners. Podcast directories allow users to discover and subscribe to new podcasts. Once a podcast is released, it can attract an audience in several ways. They can post on YouTube, publish audio files on a podcast hosting service (such as Apple Podcasts, Google Podcasts, or Spotify), or share the podcast episode directly through their website. Typically, podcasters will record and edit digital content and share it with an audience. Since podcasts aren't regulated, anyone is free to record and share content. To get started, podcasters only need basic equipment, like recording software and a microphone. While many forms of media have barriers to entry, a podcast is simple to create.
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